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Maronick
Associates is the expert witness site for Dr. Thomas J. Maronick DBA, JD.
Dr. Maronick is the former Director of
the Office of Impact Evaluation in the Bureau of Consumer Protection at the Federal Trade Commission. He was the in-house
marketing and advertising expert for all Divisions of the Bureau of Consumer Protection for over 16 years.
During
his time at the FTC and since leaving the Commission, Dr. Maronick designed and implemented over 300 consumer surveys, using
virtually every survey research methodology, including mall- intercept studies (packaging and advertising matters), telephone
and mail surveys, and studies using the internet and consumer mail panels.
His expertise includes false and deceptive
advertising, deceptive marketing practices, consumer perceptions of claims made in advertising, packaging, and direct marketing
promotions.
Since leaving the Commission in 1997, Dr. Maronick has served as a marketing and advertising expert in
Federal and/or State Courts in California, Colorado, Florida, Illinios, New York, Michigan, Oklahoma, Texas.
Dr.
Maronick has worked as an expert on behalf of both plaintiffs and defendants, providing expert reports, affidavits and declarations,
and survey research as needed in support of litigation, including numerous class-action matters.
Dr. Maronick has testified
(deposition/trial) over 30 times in the past ten years.
Dr. Maronick has an MBA from the University of Denver, a
DBA (Doctor of Business Administration) with a major in Marketing from the University of Kentucky, and a JD from the University
of Baltimore School of Law. He is an inactive member of the Maryland Bar.
Dr. Maronick is a Professor of Marketing
at Towson University, Towson (Baltimore), Maryland.
Dr. Maronick can be reached at:
Department of Marketing
Towson
University
Towson, Maryland 21252
(410) 704-4077
tmaronick@towson.edu
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- Former
in-house expert in the Bureau of Consumer Protection at the Federal Trade Commission.
- Designed and implemented
over 300 studies for FTC and litigation clients.
- Served as marketing and advertising expert in Federal and State
Courts since 1997.
- Testified (deposition/trial) in over 30 cases in past ten years.
- Represented both
plaintiffs and defendants.
- Doctorate in Business Administration (Marketing)
JD (inactive member of Maryland Bar) - Author
of "Guidelines of Consumer Research in Litigation, "Guidelines for Internet Surveys," and Comparing Mall Intercept
and Internet Panels for Advertising Research (JAR March, 2011)
- Professor of Marketing
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